Product Description

No one is better positioned to take advantage of the enormous possibilities offered by the Internet than magazine publishers. The Internet is not a competitor; nor a death knell. It is a challenge, a transformation, an opportunity. It represents the next essential step in the transformation from words on paper to what publishing is today: the direct communication with each individual enthusiast of each general or special interest niche. Internet Marketing for Publishers provides the tools and techniques that every publisher, large or small, can use to get to know the audience, locate the audience, speak to the audience, and market to the audience. It shows how to bring people to your site, and what to do with them when they get there. It discusses how to structure your business around the internet, how to analyze your traffic, and how to monetize your site. Internet Marketing for Publishers is the essential handbook for anyone looking to market print and online content

Product Details

• Amazon Sales Rank: #2421044 in Books
• Published on: 2009-02-17
• Number of items: 1
• Binding: Paperback
• 106 pages

About the Author
Linda Ruth President & CEO, PTSS (Publishers Total Sales Services) Ms. Ruth is an internationally known consultant on the keys to audience development at retail and online. She offers advice to communication companies worldwide on how to create effective marketing plans, enabling publishers to maximize their audience development efforts, and launch new publications. Ms. Ruth is one of the original founders of Women in Periodical Publishing and a current board member. She is President of Newsstands of America, the coop of independent booksellers. Linda has over 20 years of experience in magazine marketing, and has held management positions at McGraw-Hill and IDG Communications www.PublishersTotalSales.com

Customer Reviews

An essential handbook for magazine publishers
In Internet Marketing for Magazine Publishers, Linda Ruth provides a clear
description of what Internet Marketing is and how-and why-it works. She
obviously knows her field well, and loves it. Her delight in the
opportunities available on the internet and its powerful synergy with
magazine publishing comes through and makes this book not only useful and
informative, but also entertaining. It really is a delight to read!

I particularly enjoyed the explanations concerning the sales techniques
invented and perfected by the direct marketing "greats" and how they have
been adapted for use on the internet.

An Intelligent Book!
There aren't many books out there on how to successfully launch and market your Magazine. Linda brings together the best of both worlds! Her intelligence is revealing on the pages of this book. One of the most powerful tools of today in the marketing world is the internet. She enlightens magazine publishers on the power of this tool along with how to use it properly!

Clear and entertaining
Linda Ruth's take on the usefulness of the Internet for magazine publishers is the most empowering, inspiring, and entertaining perspective on that topic that I have read. "The Internet is the best thing that happened to publishers"--a refreshing start, supported by a convincing explanation. Well worth the read.