How to Market your Newsstand Magazine: Tactics, Tips, and Case Histories
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Product Description
Tactics, tips and case histories from two decades of publishing. This book covers successes and failures in newsstand marketing; it includes examples of best practices along with their exceptions.
Product Details
- Amazon Sales Rank: #1490141 in Books
- Published on: 2009-10-27
- Binding: Paperback
- 104 pages
Editorial Reviews
Review
"Enormously entertaining and completely practical" Kevin Regan, Amex Publishing
"Required reading." Matt Taylor, Versus Books
From the Author
Newsstand marketing is a Rubik's Cube--a minute to learn, a lifetime to master. What works in one situation, for one publisher, may not work in another situation, for another publisher. Hence, the case studies format: to show what has worked (or failed), and when, and how, and--occasionally--why.
From the Back Cover
How to Market Your Newsstand Magazine provides insights from one of the top magazine marketing consultants in the world on the ins and outs of an often-perplexing world--the world of newsstand sales. With her trademark clarity and wit, Linda Ruth makes the complex simple and the problematic manageable.
