Product Details
How to Market your Newsstand Magazine: Tactics, Tips, and Case Histories

How to Market your Newsstand Magazine: Tactics, Tips, and Case Histories
By Linda Ruth

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Product Description

Tactics, tips and case histories from two decades of publishing.  This book covers successes and failures in newsstand marketing; it includes examples of best practices along with their exceptions.

Product Details

  • Amazon Sales Rank: #1490141 in Books
  • Published on: 2009-10-27
  • Binding: Paperback
  • 104 pages

Editorial Reviews

Review
"Enormously entertaining and completely practical"  Kevin Regan,  Amex Publishing



"All the tools and insights you need." Catherine Lee, Discovery Girls


"Insightful." Matt York, Videomaker


"Required reading." Matt Taylor, Versus Books

From the Author
Newsstand marketing is a Rubik's Cube--a minute to learn, a lifetime to master.  What works in one situation, for one publisher, may not work in another situation, for another publisher.  Hence, the case studies format:  to show what has worked (or failed), and when, and how, and--occasionally--why.

     So much of the newsstand appears random and unpredictable.  We have our rules and our best practices, but when we take them to the field we're met with anomalies based on seasonality and cover art, distribution delays and "acts of God" (actual wording in distribution contracts).
     And there are times an actual case doesn't fit into what we have learned or what we think we know.  Case studies help us develop our industry's best practices, and they also show where, how, and even, at times, why best practices can fall short, and sometimes fail to deliver the results for which we aim.  They can give us ideas of new directions and strategies.
     And they can be very entertaining read.

From the Back Cover
How to Market Your Newsstand Magazine provides insights from one of the top magazine marketing consultants in the world on the ins and outs of an often-perplexing world--the world of newsstand sales.  With her trademark clarity and wit, Linda Ruth makes the complex simple and the problematic manageable.